Technology Mergers and Acquisitions - Intel makes software acquisition with purchase of Mashery
It is not news that the world is quickly evolving into its digital age, with consumers buying more mobile devices. Individuals have numerous options now when it comes to checking their email - iPhone, Android, tablet or laptop computers - and software and technology companies are trying to become as amenable as possible.
Intel continued its own plans to offer more information technology services with its acquisition of Mashery, a provider or API management tools. The move will also propel the computer company forward in its goal to become stronger in its software and services.
According to an IDG News Service article, an Intel spokesperson said that Mashery's API management service will become a core element of a suite of cross-platform services that Intel plans to offer to enterprises.
"Mashery will become part of the Intel services division, which was formed in 2011 and is part of the company's software and services group," the news article explained. "Intel plans to incorporate Mashery's technology into a suite of services to power cloud services, digital storefronts, location services, network services and security, according to an Intel spokeswoman."
IDG added that an API provides a set of machine-readable instructions that one software program can use to interact with another over a network. Additionally, they can assist companies working with different cloud services and software.
When Intel acquired McAfee in 2010, that was the first step in moving away from building chips and instead toward software development, according to an AllThingsD article.
Not only do these two acquisitions show the overall growth of one company, it demonstrates how software mergers and acquisitions are able to benefit all organizations involved. The company being acquired will not disappear, rather, it will likely see continued success by being connected with the other business.
Another technology acquisition further underlines the importance of the mobile market in today's business world and individuals' everyday lives. LinkedIn is set to acquire Pulse, a newsreader application. The professional networking site has been widening its scope over the last few years, hoping to focus on business news articles and columns being read by those in the corporate world.
Deep Nishar, LinkedIn's senior vice president of products and user experience, said in a blog post that company officials believe LinkedIn can be the definitive professional publishing platform. They want employees to be able to find applicable content on their site and for publishers to be willing to share that content.
"Millions of professionals are already starting their day on LinkedIn to glean the professional insights and knowledge they need to make them great at their jobs," Nishar said in a press release. "Pulse is a perfect complement to this vision."
Ankit Gupta, one of Pulse's co-creators, said in an announcement that his company will work together with LinkedIn to create new possibilities for content discovery. He added that the two companies want to help readers engage in conversations with colleagues, mentors, industry leaders and beyond.
The acquisition is valued at approximately $90 million, subject to adjustment, in a combination of approximately 90 percent stock and approximately 10 percent cash, according to reports.
This is another example of how technology mergers and acquisitions benefit all companies involved. With Pulse having more than 30 million users in 190 countries, and LinkedIn with over 200 million registered members located in more than 200 countries by the end of 2012, organization officials are optimistic in their ability to continue growing.
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